Happy History

Happy Vacations began first as a travel agency in Saratoga, California, selling general travel products, mainly to Hawaii. In 1969, Happi Tours (the original name of the company) began its operations as a wholesale packaged vacation operator focusing on the sale of individual, budget turnkey packages, which included air travel, accommodation and ground transportation to Hawaii.

During the 1980s, the Company began to reposition itself as a custom itinerary vacation package operator. To achieve this strategy Happy Vacations invested heavily in automating its internal systems, developing a large and experienced sales staff and investing in marketing and sales collateral.

Between 1989 and 1993, the Company added various vacation packages to 16 Caribbean islands, including Jamaica, St. Martin, St. Kitts, Antigua and Aruba. In 1990, Happi Tours purchased a small Caribbean tour operator, gaining the use of scheduled air contracts.

In 1993, Happi Tours moved its headquarters from Saratoga to Scotts Valley, California, giving it access to a more stable labor force and larger, expandable office space.

1995, the name of the company official was changed to Happy Vacations in order to brand itself as a vacation company vs. the old-school “tour operator” model. At this time, Happy Vacations began marketing itself toward luxury vacations to Hawaii and the Caribbean.

In 1996, the company agreed to manage and market a small Caribbean tour operator named Rockwell Tours, Inc. This venture allowed Happy Vacations to expand their product and service to a greater part of the Caribbean region, increasing the company’s representation of 5 islands to 22 Caribbean island nations.

In 1998, we launched our product services to offer the exotic islands of the South Pacific. First we added Fiji, shortly followed by the Cook Islands and then Tahiti. In 2005, we expanded the South Pacific product by adding Samoa and Vanuatu. And in 2006, New Zealand will be available.

Happy Vacations recognized the value of providing a more complete “vacation experience.” So, in 2001, we expanded our services to offer golf rounds with confirmed tee-times for our vacation packages to Hawaii. And in 2003, we began to offer tours and activities throughout our destinations, whether they are booked before or during travel.

At the end of 2003, our growing company relocated its headquarters from Scotts Valley, California to a larger, improved facility in Watsonville, California.

Today, Happy Vacations services more than 3,000 active agencies throughout the U.S. with its 170 employees, which include 18 satellite sales offices nationwide.

We continue to grow and improve our products and services. There are still many places and things that we see on the horizon that we will soon add in order to create more “happy vacations” for every generation.

DBA: Happy Vacations is a division of Bogar Inc., a California corporation whose primary address is, 314 Westridge Drive, Watsonville, CA 95076.